Mullen Lowe

Objective

Primarily recruited to the digital team assembled to launch the ‘pre-event’ and ‘in-event’ Eurosport Pyeongchang Winter Olympic Games online campaign.
The campaign targeted major european, scandinavian and global markets where creative banner units were set up using Dynamic Content on DoubleClick platform.
The Dynamic Content enabled localisation (translation) of copy and easy sports icon replacement dependent on which event was being promoted, 17 events in total. All imagery was retina quality and text fields scalable and flexible relative to translations.
Dev/build of html5 banners for Harley Davidson “Battle of the Kings” campaign and Eurosport Bundesliga football.
Photoshop, Html5, GSAP, CSS, Javascript and Sketch apps.

Pyeongchang Winter Olympic banner 300×600